Sextant Communications - Show and Sell Text Book

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Table of Contents

1	Directory of Promotions	9
2	Why Exhibit?	17
3	Your Road Map to Success	24
4	Direct Mail That Works! (And Some That Doesn't)	43
5	Print Advertising Do's and Don'ts: With Information on Creating Signs	66
6	Promotional Products Pack a Punch	80
7	Mass Media: The Medium Is the Message	89
8	Personal Contact	96
9	Public Relations: Fifteen Minutes of Fame	102
10	Hospitality: Party? Hardly!	112
11	Another Opening, Another Show: Using Professional Talent	125
12	And the Winner Is ...: Games and Drawings	136
13	Literature: Mounds of Paper and Tons of Trash	142
14	Configuring the Booth to Work for You, Not Against You	149
15	You Have Two Ears and One Mouth: Creating and Using Interactive Dialogue	165
16	Putting Promotions to Work	182
17	Creating an Effective Lead Form to Trap Practical Data	186
18	What Message Are You Sending?	193
19	Damage Control	199
20	The Other Side of the Aisle: Tips on Effective Trade Show Attendance	206
21	When and How to Do Follow-Up	215
22	Measuring Success	221
23	Successful Trade Show Promotional Campaigns	231
24	Checklists and Worksheets	275
25	Sources of Further Information	303
	Index

In Show and Sell, Margit Weisgal has created what is destined to become the "Bible" of exhibit management and promotion. It's all here. Following this easy-to-use guide is certain to enhance the return on investment in your trade show exhibit.
John DeFrancesco DeFrancesco/Goodfriend Public Relations

If you've ever exhibited at a trade show - buy this book and find out what you should have done. If you ever plan to be in a trade show - the first item on your next budget should be Show and Sell. Order enough copies of Show and Sell for everybody involved. It's that good!
Ray Considine Speaker/Author/Trainer The Great Brain Robbery

I loved it! The Pages are filled with strong, practical demonstrated techniques and good definitions. The "stories" kept me looking ahead to the next chapter Show and Sell is an outstanding addition to a field starved for good information.
Mary Upton, CEM, CMP Show Manager Promotional Products Assn., Int'l.

Corporate marketing managers need to order Show and Sell before they begin if they expect to have a successful show. Otherwise, they may as well throw their efforts out the window.
John Manzolillo USPS International Business Unit Manager

Contact Margit Weisgal:
Toll Free 877-SEXTANT (739-8268)
Phone: 301-871-7103 Fax: 301-871-6523
E-mail: margit@sextantgroup.com

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