Abstract of the five sections of the book.

Part 1
"The Quick Fix" is for those getting started and facing deadlines for that first show. Many subjects summarized here are explored to greater depth in later chapters. (Chapter numbers are shown).

1. The Show: What's in it for You
2. The three-hour planning process
3. Operations Before, During, and After

Part 2
Planning to Manage Your Program aims at helping part-time or full-time exhibit managers plan their programs. The goal: Improving results with less fuss and less time and money wasted. Companies do a lot of auto-piloting exhibiting. Various scenes are often played out. Examples:

"I know what to do. I've been doing it for 10 years".

"Fire-Drill" to do a majestic-sounding name, three weeks before the exhibit.

"Let's expand our market" by exhibiting before the company can deliver.

These and other real issues are reviewed in the Chapters in this part.

4. Preparing an Annual Exhibit Plan
5. Creating Exhibit Goals
6. Time, Productivity, and Space Illustration
7. The Show Budget and True Company Cost
8. What to Do After the Show
9. Measuring Return on Investment
10. A Management Plan
11. Computers and You

Part 3
"Creating and Managing an Exhibit" focuses on the following subjects. These and other related issues are reviewed.

12. Managing Time
13. Exhibit Design, Structure, & Graphics
14. Promotion Before and At the Show
15. Special Events, and Off-Site and Hospitality Management
16. Exhibit Tranportation and Setup at the Show
17. Exhibit Staff Selection, Training & Management
18. Exhibit Floor Selling
19. Postshow Pandemonium
20. A Real-Life Case History

Part 4
"The International Scene" takes a good look at key issues we face in the ever-merging opportunity to exhibit and market overseas.

21. International Exhibits Planning
22. The "Global Village" Show
23. International Business Culture, Language, and Practice

Part 5
"The Industry and Management" provides perspective and information on the industry.

24. The Exhibit Industry: Who Does What and Where to Learn More
25. The Exhibit Medium:" A Hidden Giant
26. Retail Exhibiting to Consumers
27. How to Attend a Show
28. The New Exhibit Manager

Contact Margit Weisgal:
Toll Free 877-SEXTANT (739-8268)
Phone: 301-871-7103  Fax: 301-871-6523
E-mail: margit@sextantgroup.com

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