| Many exhibit marketers are not fully aware of
the methods that can be employed to assure maximum results at the lowest reasonable
costs. These methods are unique to the medium, but are not at all difficult to implement.
Two of Sextant’s principals have published books that are highly regarded in the industry that easily and dramatically present the "How Tos" all in one place. These books cover many of the same subjects, but with differing emphasis. Exhibit Marketing: A Success Guide For Managers Written by Edward A. Chapman, Jr, and now in its
second worldwide edition, it
provides a comprehensive overview of how to manage the exhibit marketing
program. Included is
information on how to prepare an annual marketing plan, how to budget and
how to get the best return on investment.
For the complete contents description click
here. For more information and/or to order through
Amazon.com click here. Show and Sell Written by Margit B. Weisgal, this is the current
best seller in the industry. Show
and Sell gives you the tools and techniques you need to make your
trade show exhibits an overwhelming success. And it's the only
book that completely covers the key areas of promotion, advertising,
and in-booth dialogue. From pre-show promotions to on-site selling skills
to follow-up mailings, Show and Sell
helps you plan a total, synergistic promotion that gets results. For the complete contents description click
here. For reader reviews
click
here. For more information and/or to order through
Amazon.com click here.
Or click here for Contacting Sextant to send formatted Email |
